STUFF WE DO
Don't know what SEO is??? Let's get into it for you.
SEO is Search Engine Optimization.
It's the process of getting your website up to the top few links on Google, Google Maps search and other online web search platforms.
It's simple maths. Once your website shows up in those top positions when customers google a search term or "keyword" for a service you offer, most people are gonna click a few of the options that are there, compare the websites and start making inquiries, either by calling or sending an online msg.
We work hard on the back end of your website to get it to "rank" higher and higher until you're in the sweet spot where 90% of the clicks happen.
If your site is currently showing up anywhere below the 5th site listing, you're losing almost all of the potential business opportunities.
Let's start with the foundation...
Your website
Complete Design or Overhaul
Whether you don't have a website at all, or you need an update, we can create a custom, built-for-you site with all the modern bells and whistles that will drive new customers through your digital door.
Without an excellent foundation, any marketing you do, may be sending new leads to your site, but they'll only click away if they don't like the look or feel of your website
If you have a well-built site, we can work with that
If your site it built well and you've invested lots into it, we can certainly work with what you've got and start optimizing it for SEO.
This is much easier to get started and means your SEO can move along immediately.
Google Maps
(Google Business Profile - GBP)
When a customer is looking for services you offer, they are likely to Google [service] near me.
Google knows that when a customer uses the "near me" or a location based keyword, they are looking for location-specific options. Someone near them who can do the job they are looking to have done.
So the map shows at the top of the search.
The 3 TOP listings are shown by default and 93% of customers who Google for a service are clicking those top 3 links.
If your business is not up there, your competition is getting 93% or more of the customers who use Google to book a service.
How well does YOUR BUSINESS rank on Google Maps?
Meet David.
This video explains the importance of getting your Maps Listing in the TOP 3 spots
THIS IS AN IMPORTANT ONE!
Making sure your GBP is optimized, constantly updated and showing up when potential customers are looking for nearby services
01
Are all fields complete and links working?
Many businesses don't think these are important, but having all fields (especially the About section!) is common mistake. Also making sure your website and social media sites are all linked up.
02
How's your reviews?
Responding to all reviews promptly shows Google you're an active and invested player. Managing and responding even to negative reviews is important. And in the case you do get a negative review, it's really vital that you gain so many more good reviews in order to bury an occasionally negative one.
03
Making regular posts
Your GBP is actually build a little like social media. If you're not posting regularly there and uploading new geo-tagged photos, you'll be falling behind your competitors who are!
04
Add citations
Not as many people understand this important step, but your GBP needs to "see" that your site is relevant and prominent in your field, so adding offsite citations (basically business listings of your business details on directory websites) are also a huge part of getting your GBP ranking
And now SEO...
From scratch
Many of our clients start their SEO journey with us from the ground up. If your website isn't even getting found when you try googling your business name, we can start there and build up slowly to include local search terms and low-competition phrases like "air conditioner repair rochester" for example.
Improve on what you got
If you've started with a little bit of traction, maybe you're struggling to get found for more than a few main keywords. We can kick start your site past where you were able to get it yourself and up towards the major leagues.
Hit the bigtime!
With our team of highly trained data experts, we can also rank large franchise businesses across national reach and for highly competitive keywords. Like all SEO, it just takes more pressure, and time, and of course a higher budget.
And once your SEO is rockin...
Let's pour some gasoline on the fire...
Easy way to the top of Google
Google Ads and LSA (Google Guaranteed) help force your website listings and phone number to the top of a Google search for a particular keyword.
It's a quick, easy way to the top and you'll definitely get clicks there. They're also highly motivated clicks we call "buyer intent" as the potential customer has already gone to Google to search for a service they are wanting to book, in the most common case.
Designed to grab attention
Meta Ads (Facebook & Instagram) are less buyer-intent than Google Ads and what we call "interuption marketing".
You're looking to create an offer and message so compelling and relevant that the potential customer cannot help but avert their attention from continued scrolling to click the vibrant message you've put in front of them.
But you also need some kind of path for them to follow. Clicking an ad that just goes to your website ain't gunna cut it...
Let us manage your social media & PPC (Google Ads) & Meta (Facebook & Instagram)
We have an entire team dedicated to managing your social media accounts, so you don't have to.
Our options include:
2 Platforms (Usually Facebook & Instagram)
4 Platforms (Facebook, Instagram, LinkedIn, Youtube & more)
Video posts included
You can be as involved or not involved as you like once we understand your market and branding.
Ideally - our clients usually just want us to look after their socials so they don't have to think about it and concentrate on what they're good at - running their business!
Here's some WINS from our Best Performing Clients
LET'S WORK
#TOGETHER
You want to grow your business. Let us help!